At AFA Decaux, Rockstar Energy planned to launch an energy drink and wanted an innovative ad campaign with a "going out of frame" effect.

I collaborated with Brand Activation and we brainstormed ways to use our abribus (ad panels) creatively. We decided to make the product extend beyond the frame and incorporate the client's star logo with lighting for nighttime visibility.

My role was to create visualizations/mockups to bring our ideas to life. The client approved the concept with minor tweaks.

Below is my co-worker's sketch based on client input, followed by the day and night visualizations i created, and photos of the acutal campaign.