The client was interested in creating an innovative campaign alongside the reveal/launch of a new sustainable product on AFA Decaux OOH media equipment.

We thought it would be a fun "green" twist to cover the roofs of bus shelters with grass and create a showcase featuring the oranges used for the juice.

The client also wanted to incorporate a sampling solution with plant seeds, so we integrated that into some of the bus shelters as well.

My role was to create mockups and visualizations demonstrating how they could use our equipment in a more innovative way. While the client ultimately designed their own layout, they adopted some of our ideas.